CBS Sports & Nickelodeon Align for NFL Wild Card Game Telecast


CBS Sports and Nickelodeon have teamed up for a special slime-filled presentation of the National Football League’s Wild Card game.

The NFL Wild Card Game on Nickelodeon will feature kid-focused content and Nick-themed elements, including a special halftime presentation, guest reporters and original on-field graphics, virtual filters and more. The NFL Wild Card Game on Nickelodeon will air alongside CBS Sports’ broadcast of the game on CBS on January 10.

Play-by-play announcer Noah Eagle will be joined by CBS Sports’ analyst Nate Burleson and Gabrielle Nevaeh Green (All That, Nickelodeon’s Unfiltered) in the booth to call the NFL Wild Card Game on Nickelodeon. Further, Lex Lumpkin (All That, Nickelodeon’s Unfiltered) ­­­will serve as a reporter during the game.

Nickelodeon’s coverage will kick off with The SpongeBob SportsPants Countdown Special, a sports-themed compilation special hosted by the Denver Broncos’ Von Miller. It will highlight SpongeBob’s best sports moments and featuring pre-kickoff appearances by CBS Sports’ Jim Nantz and Tony Romo, as well as Eagle, Burleson and Green. The NFL Wild Card Game on Nickelodeon will also include a sneak peek of Kamp Koral: SpongeBob’s Under Years. The series will debut in 2021 on ViacomCBS’s rebranded streaming service Paramount+ and then on Nickelodeon later in the year.

The NFL Wild Card Game on Nickelodeon is produced by CBS Sports in association with Nickelodeon Productions.

Sean McManus, chairman of CBS Sports, said: “This is a first of its kind presentation for the NFL together with Nickelodeon, and we are very excited to create a unique telecast that will maximize the co-viewing appeal for kids and families while maintaining the integrity of the game and its traditions. Partnering with Nickelodeon to showcase the NFL Playoffs is a great opportunity to highlight the power, depth and reach of ViacomCBS, as we continue to unlock the true potential of our merged company with the first of many opportunities between CBS Sports and our ViacomCBS family.”

Brian Robbins, president of ViacomCBS Kids & Family Entertainment, said: “Our game plan is to make sure the NFL Wild Card Game on Nickelodeon definitely lives up to its name by infusing the telecast with Nick’s sensibility of surprise and fun at almost every turn. We’re incredibly proud to team up with CBS Sports and the NFL to elevate the thrill of this game for kids and families to enjoy together.”