Cartoon Network Launches Pop & Watch Concept in Asia

Pop & Watch, a new concept that offers a pop-up experience for viewers beyond the dedicated pay-TV Cartoon Network channel, is now available in select Asian markets.

A Pop & Watch channel will be available for free in Singapore from June 12 to 21 on Singtel TV, as well as on the Singtel TV GO and Singtel CAST mobile apps. On Astro Ria HD and Hello in Malaysia, a programming block featuring The Powerpuff Girls and We Bare Bears via Cartoon Network Pop & Watch will air from June 5 to 30. In the Philippines, Cartoon Network Classics, a pay-per-view channel on Cignal TV, will show a selection of ’90s cartoon re-runs from May 3 to June 2.

The Pop & Watch concept can also be supplemented by a Pop & Play campaign that adds a gift redemption component for subscribers. Singtel TV Family Pack customers, for example, will be able to claim one of 300 limited-edition goodie boxes filled with Cartoon Network merchandise.