Caroline Tyre Joins Genius Brands

Genius Brands has tapped Caroline Tyre to be the senior VP of international distribution and the head of Genius Brands Network.

In her role, Tyre will be responsible for all aspects of Genius Brands’ global distribution business, including content sales for the company’s library of children’s programming that includes Rainbow Rangers, Stan Lee’s Superhero Kindergarten with Arnold Schwarzenegger and the Netflix Original preschool series Llama Llama with Jennifer Garner. Tyre will also oversee the continued expansion of the Genius Brands Network, which is comprised of the Kid Genius Cartoon Channel and Baby Genius TV. Tyre will report to Genius Brands Chairman and CEO Andy Heyward.

A 20-year veteran of the industry, Tyre joins Genius Brands from AuxMode, where she served as the VP of sales and acquisitions. She’s also held positions in sales and acquisitions at Spin Master, Entertainment One, DHX Media, the CBC and TELETOON, where she spent six years as the director of programming.

Heyward said: “2019 and 2020 are pivotal years for Genius Brands with the global rollout of our flagship brands, and the development of new properties to take to market. Caroline offers  extensive 360-degree expertise in the content industry with a keen insight into the dynamics of the ever-evolving children’s media landscape, and she will be instrumental in building existing relationships and forging new ones with broadcasters and platforms around the world to launch our properties into the marketplace.”

Tyre added: “It is an honor to join Genius Brands to be an integral part of the executive team as the company is poised to grow exponentially this year, particularly with the international debut of Rainbow Rangers, as well as the introduction at MIPJr. of Stan Lee’s Superhero Kindergarten to potential partners around the globe. This is truly an exciting time to be part of what Andy and his team have been building over the past five-plus years, and I look forward to lending my expertise to take the company’s content distribution to the next level.”