Care Bears Teams with tagSpace for Mixed Reality Experiences

The Care Bears brand has partnered with tagSpace to introduce immersive 3D digital entertainment experiences that blend with real-world environments.

Both free and paid Care Bear experiences are available now within the tagSpace spatial web mobile app. Users can tap into the tagSpace mixed-reality camera view on their smartphones to discover life-sized, animated Care Bears characters that appear integrated into their surroundings.

Users can reposition the characters to create custom scenes, pose with their favorite characters and capture their experiences as videos or pictures.

“We recently shifted our business model to include direct-to-consumer experiences, and the colorful, feel-good Care Bears are the perfect fit for locational mixed-reality experiences,” said Paul Martin, founder and CEO of tagSpace. “The 3D characters look incredible, especially when viewed in outdoor locations like cities and parks, where our technology truly shines. My team and I are so excited to see the movies and images that will surface on social media, capturing people’s favorite moments with the Care Bears in iconic locations and shared with loved ones worldwide.”

Ian Lambur, executive VP of content strategy, co-productions, global distribution and digital at Cloudco Entertainment, added, “We’re thrilled to bring the Care Bears into mixed reality for the first time, creating immersive experiences that will delight both longtime fans and new audiences. As we continue expanding into new demographics, we believe these mixed-reality experiences offer an exciting and engaging way for anyone to connect with the beloved characters of this enduring franchise.”