Canal Panda Goes Cross-Platform
Eduardo Zulueta, the CEO of Chello Multicanal, talks to TV Kids Weekly about how Canal Panda’s ratings have soared since engaging viewers on other platforms. Chellomedia’s Chello Multicanal brought Canal Panda into the Spanish market in April 2011, following its successful 15-year presence in Portugal. The service secured distribution on key Spanish pay-TV platforms, including …
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