CakeStart & Cloudco Team for Disney Sitcom

CakeStart Entertainment and Cloudco Entertainment have started production on the multi-camera sitcom Pretty Freekin Scary for Disney.

The series marks the first to be greenlit under a new first-look development deal between CakeStart Entertainment and Disney. With an initial 20-episode order, Pretty Freekin Scary is slated to debut in summer 2023 on Disney Channel and Disney+.

Based on the book series of the same name, Pretty Freekin Scary follows the adventures of Frankie Ripp, a 14-year-old girl who has a seemingly perfect life—until she dies. After some heated debate in the Underworld with the Grim Reaper herself, Frankie is allowed to return home, but only if she’s accompanied by her new Underworld guardians, Pretty and Scary.

Kory Lunsford, president and partner at CakeStart, said: “Millions of kids and families around the world share the deep appreciation I have for the Disney brand and the kinds of imaginative, inspiring and relevant stories and interesting characters that reflect that brand and the world we live in. We are excited to kick off this creative endeavor with a show like Pretty Freekin Scary, which brings me back to my Disney Channel roots.”

“Frankie is charming to watch as she figures out how to adapt to her new ‘life’ and friends under such unusual and unexpected circumstances,” said Jane Gould, executive VP of content research insights and scheduling for Disney General Entertainment. “Playing with topics that are traditionally serious adds a unique twist to the storytelling creating a fun, offbeat comedy that is a great fit for our linear and streaming platforms.”

“Pretty Freekin Scary overlays a fun, high-concept, fantasy situation onto the otherwise relatable world of middle school,” said Cloudco Entertainment’s head of development and production, Ryan Wiesbrock. “We hope Disney viewers of all ages will be surprised, charmed and entertained.”