CAKE Picks Up Tish Tash

CAKE has signed an agreement to distribute the new 2D animated preschool series Tish Tash.

Aimed at 3- to 5-year-olds, Tish Tash is being produced by South Korea’s Studio Gale, Singapore-based August Media Holdings, Philippines media group Synergy88 Entertainment and U.K.-based Karrot Entertainment. CAKE will be introducing the title at MIPCOM following on from the series’ premiere on EBS in Korea on September 28.

The 52×5-minute show follows the adventures of a young bear called Tish, her bear family and her larger-than-life imaginary friend Tash, as they learn about the world around them. No matter what troubles they face—be it surviving long, boring car trips or helping Tish’s baby brother not to be too sad about losing his favorite toy—these special friends can create new worlds around themselves, embarking on fun adventures while inspiring imaginative play and problem-solving in young children.

Ed Galton, CCO and managing director at CAKE, said, “Tish Tash has huge potential—a fresh take on what it’s like to have an imaginary friend, something most children have experienced and can relate to. We are very excited to be working with Studio Gale, August, Synergy88 and Karrot; strong partners from around the world, whose collaboration has resulted in a truly global approach.”

Chang-Hwan Shin, CEO at Studio Gale, said, “We are thrilled to present Tish Tash to the world with CAKE, and alongside August, Synergy88 and Karrot, who is one of the most creative companies in the U.K. We believe young children around the same age as Tish and Tash may be having a hard time due to the current pandemic and we hope Tish Tash will encourage children to use their imagination to overcome this difficult time, while entertaining them with delightful adventures.”

Jyotirmoy Saha, CEO at August Media Holdings, added, “We are thrilled to have CAKE on board on this show. Given their history of success with preschool shows, we hope Tish Tash will become a household name around the world.”