Channels in Mexico & Russia Go for PINY

MADRID: The animated comedy PINY, PinyPon Institute of New York, which is co-produced by Ánima Kitchent and Famosa, has been picked up to air in Mexico and Russia.

In Mexico, Televisa secured the title for its Canal 5 network and has scheduled a September launch. In Russia, it will broadcast on the free-to-air kids’ channel Carousel and the pay-TV network ANI at the beginning of the country’s new school year. The 52×11-minute transmedia property is set in an exclusive New York institute specializing in creativity, design, fashion and new professions.

Víctor M. López, the CEO of Ánima Kitchent, said: “We are delighted to be working with Televisa and Carousel for the launch of PINY in Mexico and Russia. They are the ideal partners for the transmedia content we are creating, not only to air the TV show but also to support the launch of the digital content and the license strategy required to build the brand.”

Marie-Eve Rougeot, the CEO of Famosa Group, remarked: “We are evolving to a model of brands with even more content to make them stronger and more sustainable over time. Production of television series such as PINY is another path to bring our brands to the world of children shaped in engaging stories for them.”