Boat Rocker Teams with Jazwares for Dino Ranch

Jazwares has inked a deal with Boat Rocker Studios to become the global master toy partner for the forthcoming preschool animation series Dino Ranch.

The worldwide deal grants Jazwares the rights to design and produce a wide range of toys across a variety of categories, including figures, plush, playsets, role play, vehicles and musical instruments. Dino Ranch is currently in preproduction and is set to premiere on Disney Junior in the U.S. in 2021.

Dino Ranch follows the action-packed adventures of the Cassidy family as they tackle life in a fantastical, “pre-westoric” setting where dinosaurs still roam. Targeted at 2- to 5-year-olds, the series introduces kids to problem-solving, the foundations of forging life-long friendships, strengthening family and community bonds and taking care of animals.

The 52×11-minute series was created by Matt Fernandes of Industrial Brothers and will be produced by Industrial Brothers and Boat Rocker Studios, which is managing the global content distribution and consumer products program for the franchise.

Jon Rutherford, managing director and president of rights at Boat Rocker Studios, said: “We are excited to build the Dino Ranch franchise across all key lines of business and are delighted to be partnering with Jazwares as our global master toy partner. Renowned for their innovative product design, Jazwares are the perfect partners for us to saddle up with to capture the thrill and excitement of this dynamic new series. The unique combination of cowboys, cowgirls with the fascination of dinosaurs offers preschoolers instantly relatable characters and role-play experiences that will appeal globally.”

“Dino Ranch is the perfect property to kick off our inaugural partnership with the creative minds at Boat Rocker Studios,” said Laura Zebersky, Jazwares’ CCO. “Our toy line will captivate the aisle and preschool minds with this unique collaboration where dinosaur play fuels a fresh take on the wild, wild west! We’ll blend Dino Ranch’s recognizable, lovable characters with our signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing preschool portfolio going into 2021.”