Bluey Toyline Launching in the U.S.

BBC Studios and Moose Toys are set to roll out a range of toys in the U.S. inspired by Bluey, an Australian kids’ series that airs on Disney Junior and Disney+.

The new collection from Moose Toys includes a range of plush, figures, playsets and games designed to invite preschoolers to create their own Bluey-themed adventures at home. The toys will be available at Target in late June and all major retailers on August 1.

Among the toys are Figure 2-Packs, collections of two figures that Bluey fans can dress up and embellish with accessories, featuring Pool Time, Grannies and Cousins themes. Mini Playsets have two options for themed play (Park and Playroom) that are compatible with all figures. There’s also the Bluey & Family Figure 4-Pack, which features posable mini-figures of Bluey and her mum, dad and little sister; the Bluey Heeler 4WD Family Vehicle; and the Bluey Family Home.

In the plush category are the Mini Plush—8-inch plush featuring Bluey and friends, and Best Mate Bluey—jumbo-sized soft plush. Games include Bluey 5-in-1 Games, featuring 53 Jumbo Cards; Bingo’s Bingo, which helps teach matching and counting skills; and Bluey Shadowlands Board Game, which sees players race from shadow to shadow and collect cupcakes, working to rotate the palm tree and move toward the picnic (finish line).

Suzy Raia, VP of consumer products and business development at BBC Studios, said: “Bluey has been winning over audiences everywhere, and we’re so excited that kids and families in the U.S. will soon have the chance to ‘play along’ with Bluey, Bingo, Bandit and Chilli beyond the screen. The new range from Moose Toys perfectly captures the imaginative play and family-centered essence of the show; elements that have helped make it a standout with kids and parents alike.”

Paul Solomon, co-owner of Moose Toys, added: “Bluey was a runaway hit in Australia, and as fellow Aussies, Moose Toys is in a unique position to bring the magic of the show directly to U.S. fans with this special collection. Through the television series, the loveable pup has already captured the hearts of more than 15 million fans in the U.S. and our toys will help kids bring Bluey’s adventures into their own homes.”