Bibi & Tina Amusement Park Set for Germany

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Among several new brand initiatives for Bibi & Tina, Kiddinx Media is opening an amusement park tied to the IP in partnership with Karls Markt.

Bibi & Tina is a classic brand in Germany that tells the adventures of Bibi, a 13-year-old witch, and her friend Tina, who are united in their love of horseback riding. The theme park will cover 60,000 square meters and feature activities related to horses, riding and games, as well as a themed hotel and retail area.

“We are very pleased to be developing the world’s first Bibi & Tina amusement park in Elstal, near Berlin, with the amusement park professionals from Karls,” said Holger Küchler, managing director of Kiddinx.

The construction project is expected to last two years and is slated to open in 2024.

Kiddinx Media has also launched several initiatives in English-speaking territories for the brand. Zebralution and Warner Music Group are spearheading the distribution of Bibi & Tina’s library of audio plays in English-speaking territories.

Karl Blatz, head of international business development at Kiddinx Media, said, “Together with our partners, Zebralution and Warner Music Group, we have managed to set up a worldwide distribution for our radio play and audiobook series Bibi & Tina, now available on all major audio streaming platforms. With Zebralution also internationalizing its distribution network, we are able to use the momentum and drive of their team to penetrate the global market, whereas the Warner Music Group is using its well-established network to push our English products in Germany, Switzerland and Austria, allowing even more people to enjoy our great content. We believe that with modern entertainment spiraling into faster and more hectic forms of amusement, children aren’t able to learn how to concentrate. This is where high-quality audio entertainment can help by encouraging children to wind down, close their eyes and enjoy an adventure that soothes the soul.”

Nils Hollmann, managing director at Zebralution, said, “We are very excited to join forces with the Kiddinx team, our international network, and Bibi & Tina, one of the few spoken word brands that have already managed to reach a ten-digit number of streams. The proven storylines, quality of production, different voices, and sophisticated sound system truly appeal to children. Removing all the visuals and leaving just the audio triggers both the child’s imagination and a different level of commitment to the serial character. In times where CD sales have further decreased and download is no longer the right format for kids/parents, the rise of voice assistants (smart speakers) combined with streaming is definitely increasing kids’ media autonomy. And I am confident that this autonomy wants to discover Bibi & Tina’s great potential!”

Marcus Friedheim, managing director of Warner Music CE, said, “We look back on 20 years of a successful collaboration with Kiddinx. We are impressed by the new Bibi & Tina amusement park project and equally excited about the distribution of the English audiobooks in GSA, which has already been successfully launched—another product that Bibi & Tina fans will enjoy, combined with the educational approach of listening to the audiobooks in English.”

To support the introduction of Bibi & Tina audio stories in the U.S., the U.K. and other English-speaking territories, Kiddinx Media is working with Influence Network, a U.K.-based influencer marketing platform.

bRAND-WARD Services is developing a social marketing campaign targeting audiences in English markets across TikTok, Facebook and Instagram. It has secured placement of the animated series Bibi & Tina on several VOD platforms such as Ameba, Playground TV and Roku.

Jean-Philippe Randisi, the owner of bRAND-WARD Services, said, “As the world rediscovers the merits of telling kids stories, Kiddinx has a fantastic track record as creators and publishers of classic audio IPs: now is the time for international audiences to discover Bibi & Tina, a true German icon.”