BBC Studios Secures Hasbro Partnership for Bluey

BBC Studios has sealed a global partnership with Hasbro for co-branded games and Play-Doh inspired by Ludo Studio’s hit preschool series Bluey.

The new Hasbro range will include Bluey editions of Monopoly Junior, Trouble and Play-Doh sets. The new offerings will begin rolling out in the U.S. and Canada this month, followed by a rollout in other territories throughout this year and into 2023.

Bluey Monopoly Junior and Bluey Trouble will launch exclusively on Amazon in the U.S. and Canada this month, followed by Australia and New Zealand in July. The games will roll out in the U.K. and France in 2023.

The Bluey Play-Doh set, Bluey Make n Mash Costumes Set, will be available exclusively at Walmart in the U.S. on August 1. It will be released in the U.K., Australia and New Zealand on the same day, with France to follow in spring 2023.

“Bluey is a global sensation, and we’re delighted to partner with a world-class company like Hasbro to give kids and families exciting new opportunities to extend the fun and imagination-fueled play of the series beyond the screen,” said Suzy Raia, senior VP of consumer products and business development at BBC Studios Americas. “Hasbro’s brands are unmatched, and we look forward to a long and successful partnership that will let fans experience the joy and adventures of Bluey in creative new ways.”

“We’re thrilled to partner with BBC Studios to bring Bluey inspired games and Play-Doh products to kids and families,” said Kim Boyd, head of global brands and consumer innovation at Hasbro. “We feel that the Bluey team shares our mission of making the world a better place for all children, fans and families by helping them create memories that last a lifetime and inspire fans to dream big and imagine new possibilities. Bluey has captured the attention of kids around the world and we’re proud to help the brand grow through consumer products.”