Banijay Kids & Family Bolsters Commercial Team

Banijay Kids & Family has named Entertainment One (eOne) alum Lizzy Gray as brands and marketing director.

In the new role, Gray will be responsible for devising, executing and overseeing the overall global brand and marketing strategy for the business’s portfolio of titles.

Gray joins from eOne, where she served as VP of global brand marketing for My Little Pony. Her previous roles include global brand management and marketing positions at Mattel, HIT Entertainment, BBC Studios and The Walt Disney Company.

Delphine Dumont, Banijay Kids & Family’s chief commercial officer, to whom Gray will report, said: “Lizzy has a proven track record working with major global brands and delivering fully integrated brand and marketing strategies, and we are delighted to have her on board. Her appointment signifies Banijay Kids & Family’s wider ambitions to significantly grow the commercial performance of our enviable catalog and create a long-term vision for each of our titles.”

Gray added: “Banijay Kids & Family is home to a brilliant array of IP that resonates with worldwide audiences and presents huge growth opportunities. I’m looking forward to working with the whole team to build out global strategies for these brands and see them reach their full potential.”