Joanna Padovano Tong

A spotlight on some of the strategies that help build successful licensing and merchandising campaigns for kids’ programming.

DHX Media has licensed the original series Massive Monster Mayhem to a number of new international broadcasters in Europe and Australia.

Scholastic Entertainment has revealed that its popular book-based property Clifford The Big Red Dog is being reimagined in a brand-new animated series.

INK Global has licensed the third installment of the popular animated series Masha and the Bear, produced by Animaccord, to KiKA in Germany.

The animated preschool show Pirata & Capitano has been licensed to Channel 5 in the U.K., where it is slated to premiere as part of the Milkshake! programming block this summer.

CBBC has commissioned Danny & Mick, a live-action slapstick comedy, from Endemol Shine's Tiger Aspect for broadcast next year.

9 Story Media Group is launching a new stand-alone consumer products division, 9 Story Brands, combining its licensing efforts with those of recently acquired Out of the Blue Enterprises.

DHX Media has inked a definitive deal with Sony Music Entertainment Japan (SMEJ), which is indirectly buying 49 percent of DHX's 80 percent interest in Peanuts for C$237 million ($185 million) in cash.

Chris Paul, point guard for the NBA's Houston Rockets, has signed on to host the fifth annual Kids' Choice Sports awards airing on Nickelodeon this summer.

Media I.M. has licensed the second installment of the animated preschool series Sunny Bunnies to Disney Channel in the U.S., among other sales for the non-dialogue comedy.