A spotlight on some of the strategies that help build successful licensing and merchandising campaigns for kids’ programming.

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DHX Media has licensed the original series Massive Monster Mayhem to a number of new international broadcasters in Europe and Australia.

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Scholastic Entertainment has revealed that its popular book-based property Clifford The Big Red Dog is being reimagined in a brand-new animated series.

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INK Global has licensed the third installment of the popular animated series Masha and the Bear, produced by Animaccord, to KiKA in Germany.

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The animated preschool show Pirata & Capitano has been licensed to Channel 5 in the U.K., where it is slated to premiere as part of the Milkshake! programming block this summer.

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CBBC has commissioned Danny & Mick, a live-action slapstick comedy, from Endemol Shine's Tiger Aspect for broadcast next year.

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9 Story Media Group is launching a new stand-alone consumer products division, 9 Story Brands, combining its licensing efforts with those of recently acquired Out of the Blue Enterprises.

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DHX Media has inked a definitive deal with Sony Music Entertainment Japan (SMEJ), which is indirectly buying 49 percent of DHX's 80 percent interest in Peanuts for C$237 million ($185 million) in cash.

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Chris Paul, point guard for the NBA's Houston Rockets, has signed on to host the fifth annual Kids' Choice Sports awards airing on Nickelodeon this summer.

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Media I.M. has licensed the second installment of the animated preschool series Sunny Bunnies to Disney Channel in the U.S., among other sales for the non-dialogue comedy.

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