Atlantyca Unveils Geronimo Stilton Online Store

MILAN: Atlantyca Entertainment is gearing up to launch its first official North American e-commerce website, Geronimo Stilton Official Merchandising, later this week.

Geronimo Stilton Official Merchandising will begin offering a variety of products based on the titular property as of June 10. The merchandise will be managed by MyLocker thanks to a licensing deal inked earlier this year between the e-commerce company and Lawless Entertainment, the exclusive North American licensing agent for the Geronimo Stilton Classic brand. There will be more than 200 products sold for men, women and kids, including apparel, bags, caps and more. Items can be self-designed by consumers using art from Geronimo Stilton’s Classic, Sport and Prehistomice collections.

“As the Geronimo Stilton books continue to be extremely popular throughout North America, our beloved mouse has an enormous amount of young readers and loyal fans who have anxiously been seeking to know how they can extend their reading adventures by purchasing their own official products,” said Atlantyca Entertainment’s licensing manager, Marco Piccinini. “Our wonderful relationship with the dynamic MyLocker permits us to extend the Geronimo Stilton brand even further throughout North America and most importantly, is connecting us with our highly valued Geronimo Stilton fans! We are excited to introduce this newest endeavor and look forward to introducing additional collections throughout the year that fans will be certain to adore.”