ATF Spotlight: IMPS


This year marks the 60th anniversary of The Smurfs brand, with a number of highlights on offer from IMPS.

The Smurfs and the Magic Flute is a movie based on the original book by Peyo that first introduced the characters to the world. “This feature film tells the funny and adventurous story of how a magic flute disappeared from Smurf Village,” says Nele De Wilde, business affairs manager for audio and audiovisual at IMPS.

There is also The Smurfs classic television show. “The Smurfs TV series offers hours of timeless entertainment for the whole family to watch,” says De Wilde.

Another highlight is The Smurfs: A New Touch of Blue, a brand-new show that “features original stories with more complex characters, snappier dialogue, joyful anarchy and irresistible global appeal for a contemporary audience aged 5 to 10,” adds De Wilde.