ATF Spotlight: DreamWorks Channel

SINGAPORE: The DreamWorks channel, which launched across Asia this year, partnered with HBO Asia for playout, affiliate sales and marketing.

“Thailand was the first market to go live, with CTH; Malaysia followed quickly with Telekom Malaysia,” says Eric Ellenbogen, co-head of international TV and DreamWorks Classics at DreamWorks Animation. “We’re 24/7 in seven languages, in HD, and we just deployed a fully responsive channel website and a Watch & Play app.”

The network serves as the home of DreamWorks Animation characters. “We’ve launched with our new original series featuring characters from our movie franchises, including All Hail King Julien, The Adventures of Puss in Boots, Dragons: Race to the Edge and the all-original Dinotrux, with much more to follow. We expect to be fully distributed in every major territory across the Asia Pacific by next year.”