APC Kids’ Lionel Marty

A veteran of the kids’ content industry—having previously led worldwide sales at Moonscoop, among other credits—APC Kids Managing Director Lionel Marty talks to TV Kids about the opportunities he sees in the marketplace today. He also discusses the balanced approach needed to launch a new property in these increasingly on-demand times.

Against the competitive backdrop of the children’s programming landscape, APC Kids has undertaken a strategy of being “very boutique and very focused,” according to Marty. “We like to get involved at the beginning of a project, when we can share creative input,” he adds.