Albert Whitman & Company Ventures Into Original Production


The independent children’s book publisher Albert Whitman & Company has launched Albert Whitman Media, which will develop and produce original media content based on the parent publishing company’s popular titles.

Albert Whitman Media has appointed media executive Attila Gazdag as president
to lead the newly established company that will create content for distribution across all media platforms. The new company is also engaged in digital media ventures that will serve as delivery mechanisms for its book inventory.

Albert Whitman & Company has been the publishing home of the children’s book series The Boxcar Children since 1942. The company boasts a roster of renowned authors and illustrators and a catalog of more than 1,000 books in print.

John Quattrocchi, president and co-owner of Albert Whitman & Company, said: “We are extremely pleased to establish Albert Whitman Media and expand our expansive catalog of the world’s most beloved children’s properties into all forms of media production and distribution. To lead this ambitious new operation, we sought the leadership of a seasoned and experienced industry professional and are thrilled to have found that executive in Attila Gazdag.”

Gazdag said: “Albert Whitman & Company’s rich history will serve as the foundation for Albert Whitman Media’s exciting future. The trusted brands that comprise our publishing parent’s extraordinary IP roster are certain to capture the attention of many of the most prolific studios and media platforms in the U.S. and around the world.”