Acamar Films Teams with Scummy Mummies on Bing Campaign

Acamar Films has partnered with the comedy duo Scummy Mummies to launch a social media campaign aimed at parents of preschoolers and fans of its CBeebies series Bing. 

As part of the campaign, Ellie Gibson and Helen Thorn of the Scummy Mummies will post funny photos of their own challenging parenting moments using the hashtag #WhatWouldFlopDo and encourage other parents to do the same. The duo will select their favorite post, and the winner will receive a visit from Bing and Flop to their child’s nursery or preschool.

The initiative launched on August 1 across the Scummy Mummies’ digital channels, including the Scummy Mummies blog, podcast, Facebook page, Twitter account and Instagram profile. For a two-week period, the campaign will invite parents to celebrate the highs and lows of parenting preschoolers, covering milestones such as potty training, getting dressed and mealtime. The campaign reflects the authentic nature of the Bing series, which portrays the everyday moments and milestones experienced by all preschool kids. Acamar has timed the campaign to support the launch of a brand-new toy from Bing’s master toy partner, Fisher Price. Toilet Train Bing will roll out at select retailers throughout the summer.

Lee Harris, the head of marketing at Acamar Films, said: “We are thrilled about this collaboration with the Scummy Mummies! We can’t wait to work with them to celebrate the humor in the moments that can otherwise feel exhausting or overwhelming and we look forward to engaging our target audience in a completely new and innovative way.”

Gibson remarked: “My kids love a bit of Bing, and the show’s honesty about the reality of family life fits well with our kind of humor.”

Thorn added: “We love to hear true stories about what other mums and dads are going through, so we can’t wait to see the funny posts parents will be sharing.”