ABC3 Rebranding to ABC ME

SYDNEY: ABC3, which has been airing programming for school-aged children and their families since 2009, is slated to rebrand next month as ABC ME, celebrating the lives, interests and diversity of young Aussies.

ABC3 will officially become ABC ME on September 19. The refreshed channel will be delivered via a dedicated broadcast channel and a new customizable app. Among the new programs to air on ABC ME are the weekly pop-culture review show News to Me; sci-fi action animation Prisoner Zero; and short-form docuseries This Is Me. Returning titles will include Nowhere Boys, You’re Skitting Me, Little Lunch, Good Games SP and Behind the News. There will also be new strands of short-form content.

Richard Finlayson, ABC’s director of television, stated: “We’ve been listening to our young audiences and it’s clear that they want flexibility, mobility and control. In the past 12 months we’ve seen an extraordinary uptake of kids’ programming on our digital platforms. In 2016, 78 percent of ABC3 online program plays were viewed via a mobile device. Families who have children aged 4 to 12 in the home are 28 percent more likely than average to watch TV/video on a mobile device. Such insights are at the heart of ABC ME and continue to inform our ongoing commitment to today’s digitally savvy Australian audience.”