Nick in Chinese OTT Deal

BALI: The U.S. Nickelodeon Kids’ Choice Awards will air in China for the first time, via LeEco’s SVOD platform.

The agreement also covers the exclusive OTT rights for select Mandarin-dubbed and subtitled Nickelodeon episodes. LeEco reaches more than 10 million Chinese viewers on a daily basis via multiple screens.

“China remains a strategic market for Viacom and we are delighted we continue to expand our presence and enable Chinese viewers to access great entertainment content from Nickelodeon,” said Mark Whitehead, executive VP and managing director of Viacom International Media Networks Asia. “With the explosion of multiplatform distribution capabilities in China in recent years, today’s announcement reinforces our place as a key media content provider in China.”

“We are elated to be the first to bring the iconic Nickelodeon Kids’ Choice Awards and welcome their well-established content into China through our platform,” said Zhang Zhao, CEO of Le Vision Pictures and president of Eco Entertainment Business Group. “Nickelodeon’s content has strong appeal and relevance with the Chinese audience and [we] look forward to showcasing such international children’s programming to our LeEco VIP subscribers.”