Mr Toast Card Game Wins Hasbro’s Gaming Challenge

PAWTUCKET: Hasbro has chosen Irresponsibility: The Mr Toast Card Game as the winner of its Indiegogo crowdfunding gaming challenge, which the company launched to encourage designers nationwide to share their ideas for a new face-to-face party game.

Irresponsibility: The Mr Toast Card Game was created by Dan Goodsell of Los Angeles. The fast-paced, family-friendly game features the comic character Mr Toast and his pals, including Joe the Egg and Sharky Bacon. The Hasbro Gaming Lab’s mission is to discover and develop new games, connect with the growing gaming community and bring fresh experiences to gamers everywhere. Goodsell’s game was selected for its “game-play mechanics, theme, potential for ‘fun-ness’ and viability,” according to a statement. In the game, players attempt to avoid responsibility by having fun and being irresponsible, while at the same time trying to keep their opponents from winning by giving them more responsibility. Goodsell’s game was selected from 500-plus entries and raised upwards of $10,000 from more than 200 backers.  

“We had a lot of fun watching the finalists’ campaigns grow over the past month on Indiegogo.com,” said Brian Chapman, the head of design and development at Hasbro. “The winning game, Irresponsibility: The Mr Toast Card Game, impressed us with its fresh concept, great characters and simple but fun game play that the entire family can enjoy.”

“We love that Hasbro chose Indiegogo’s global community of early adopters to source their next big idea,” said Jerry Needel, Indiegogo’s senior VP of corporate partnerships. “We’re really excited to see the results of the unique combination of Dan’s idea, Indiegogo’s backers and Hasbro’s game-development expertise.”

“It's really thrilling to have Irresponsibility: The Mr Toast Card Game chosen as the winner of Hasbro’s crowdfunding gaming challenge,” said Goodsell. “I have to thank all my longtime Mr Toast fans and brand-new fans for making my Indiegogo campaign such a success. Now I’m looking forward to visiting Hasbro and speaking with their team about how I can make the Mr Toast card game a reality.”