ITVS GE to Rep Oddbods in the U.K.

LONDON: ITV Studios Global Entertainment (ITVS GE) has picked up the U.K. licensing rights for the hit animated show Oddbods from One Animation.

ITVS GE will be looking for licensing partners to start rolling out a variety of Oddbods-themed products—spanning such categories as plush, toys, apparel, accessories, homewares, gifting and stationery—meant for kids and early teens in Q3 2016. The non-dialogue slapstick comedy series follows the adventures of seven characters with distinctive colors, characteristics and personalities. It is created and produced by CG animation studio One Animation.

"We're delighted to be working with the world-class talent at One Animation and welcoming the wonderful Oddbods to our portfolio" commented Trudi Hayward, the senior VP and head of global merchandise at ITVS GE. "The series promotes wholesome universal values including sincerity, honesty, friendship and humor while its multiplatform presence gives fans the increasingly important ability to engage with the show across a variety of media-touch points."

"Licensing is a key strategic move for our business," added Sashim Parmanand, the CEO of One Animation. "The last 12 months have been phenomenal for Oddbods. It's gone from a small production to something huge and exciting in a very short space of time—driven by its massive popularity amongst viewers. Expanding what we can offer under the Oddbods brand is the natural next step. There's such a wonderful scope of possibilities and potential for merchandising using the characters and story lines—we have to transport them off the screen and bring them to life in other ways for the fans."