Zigazoo & PTPA Launch Kid Tested Parent Approved Seal

Zigazoo has partnered with Parent Tested Parent Approved (PTPA) to launch the Kid Tested Parent Approved Seal, an awards program designed to evaluate products through both parent and child testing.

The partnership adds Zigazoo’s kid creator community into PTPA’s established testing model. Through the new program, products will be evaluated by 15 children and 15 parents, ensuring brands receive feedback that reflects real family usage. Participating children are encouraged to create original video content featuring the product on Zigazoo, giving brands authentic, kid-generated insights and audiovisual assets while maintaining a COPPA-compliant environment.

The Kid Tested Parent Approved program includes testing by 15 kids and 15 parents, a one-year license to use the seal, inclusion in PTPA and Zigazoo email promotions, placement in the PTPA newsletter, placement in the Zigazoo newsletter and authentic digital content, including kid-created videos.

“Zigazoo was built to amplify kids’ voices in a safe, creative way,” said Ashley Mady, president of Zigazoo. “By partnering with Parent Tested Parent Approved, we’re bringing those authentic kid perspectives together with one of the most trusted parent seals in North America, giving brands a smarter, more credible way to connect with modern families.”

Sharon Vinderine, “In today’s market, trust is currency and content is king. By marrying PTPA’s rigorous parent testing with the dynamic storytelling of Zigazoo’s creator community, we are delivering a powerful dual endorsement—the seal parents trust and the authentic, user-generated video content that drives modern brand awareness.”

The Kid Tested Parent Approved Seal will operate on a rolling submission model. Winners will be announced on a rolling basis as well, enabling brands to align award announcements with their own marketing calendars and launch timelines.