New L&M Deal for Care Bears

Care Bears has partnered with the accessories brand LeSportsac for a collection of limited-edition bags and accessories.

The collection, which includes weekender bags, mini phone crossbodies and cosmetic pouches with Care Bears prints, is now available in the U.S. It will roll out in additional international markets from August through November.

The prints feature artwork of characters such as Cheer Bear, Tenderheart Bear and Funshine Bear alongside rainbow motifs and other pastel accents.

“Partnering with LeSportsac allows us to bring Care Bears to life in a new way, through trend-forward accessories that resonate with both lifelong fans and new collectors”, said Robert Prinzo, head of global licensing at Cloudco Entertainment. “This collaboration underscores Care Bears’ continued presence in the global fashion and lifestyle space.”

“We’re always looking to bring new meaning to our most iconic silhouettes,” added Thomas Becker, COO of LeSportsac. “Care Bears is a beloved cultural touchpoint with deep emotional resonance, and it’s been exciting to reimagine that through our design lens.”