New Report Tracks Netflix Kids’ Engagement

Physical dialogue-free comedies and preschool properties based on YouTube IP are leading kids’ engagement on Netflix, according to a new report from independent media consultant Emily Horgan.

The inaugural edition of the Netflix Kids Content Performance Report, which takes a bi-annual deep dive into the streamer’s engagement data, found that in preschool, YouTube-originated IP, led by CoComelon Lane, dominates viewership.

“The Netflix Kids Content Performance Report sets the stage for streaming’s future by delivering the first genre-specific analysis of its kind,” said Horgan. “After months of development and with the support of Fingal Local Enterprise Office, we’re excited to launch this essential resource for industry professionals.”

“Finally, something like this exists,” said Denis Crushell, chief commercial officer at Precise TV, a leading kidSAFE, COPPA-certified YouTube advertising platform. “Emily’s report is a valuable source of truth that we’ll be using to develop our strategy to help partners navigate the evolving ad-supported Netflix landscape.”

“The report provides digestible markers on genre, format, studio and audience,” Horgan continued. “I’ve gathered a team of experts to explore data and compile meaningful, easily digestible and practical insights, allowing readers to clearly see changing trends and track things like new franchises as they emerge.”

The report explores viewership across preschool, comedy animation, action animation and fantasy animation.

“Context, clarity, nuance and digestibility are the key things I’ve aimed for in pulling together the report,” Horgan noted. “Our focus on genre-specific insights allows buyers and licensors to fine-tune their strategies based on the most up-to-date performance data. It’s crucial for anyone who wants to stay ahead of the curve in the kids’ entertainment space.”