True and the Rainbow Kingdom Lands Representation in China

Guru Studio has appointed Reesee Entertainment to represent its hit preschool series True and the Rainbow Kingdom in China.

Reesee will manage all licensing and merchandising categories, including apparel, publishing, accessories and games, as well as broadcast television and digital media. The series is set to launch on Youku later this year, with additional broadcast partners to follow.

Outside of China, True and the Rainbow Kingdom has four seasons streaming on Netflix. A range of toys by master toy partner United Smile has already launched in several territories, including Canada, the U.S., the U.K., Singapore and Australia. The show is also a top performer on linear networks such as CBC Kids in Canada, Tiny Pop in the U.K., Gloob in Brazil and Clan TV in Spain.

“We’re excited to bring the fascinating adventure of True and the Rainbow Kingdom to China,” said Cici Zheng, VP of content, M&L, at Reesee. “We believe the exciting storytelling and the truly adorable characters will be warmly embraced by the Chinese market.”

“True and the Rainbow Kingdom continues to be a top performing preschool property around the world,” said Corey Caplan, senior director of international sales at Guru Studio. “We’re looking forward to working with the experienced and talented team at Reesee to build a successful media and licensing program in China.”