New Brand Manager at HARI

HARI, which is behind the hit Grizzy & the Lemmings, has tapped Corentin Besse as a brand manager.

“Grizzy & the Lemmings and the other IPs developed by HARI enjoy outstanding international visibility, as well as a strong brand potential,” said Besse. “I am thrilled to join HARI’s team to turn this potential into reality!”

Besse previously served as EMEA marketing and communications coordinator at Toei Animation, and prior to this, was at Studio 100 Animation as digital communications and marketing assistant.

“We ambition to develop a complete brand strategy around IPs created by HARI, Grizzy & the Lemmings being on top of them,” said Josselin Charier, co-founder of HARI along with Antoine Rodelet.

Charier continued, “Handling the distribution and managing the rights of our series through the creation of HARI International in 2016, we are delighted to welcome Corentin to develop the digital exposition of our brands and manage licensing and merchandising activities. His marketing expertise and knowledge of the market will help us optimize the visibility of our brands and reveal their 360-degree potential.”