Mattel & OnChain Studios Pact for NFT Platform

Mattel has entered into a global multiyear partnership with OnChain Studios for its Cryptoys NFT platform, a new generation of digital toys that live on the blockchain.

Through the partnership, Mattel’s brands will be brought into a collectible, interactive world via Cryptoys’ expansive and playable universe. Unlike static NFT projects, Cryptoys are animated, playable collectibles that come to life.

Cryptoys’ summer 2022 launch will feature original character drops, followed by the first of many Mattel drops.

Will Weinraub, CEO and co-founder of Cryptoys parent company OnChain Studios, said: “Mattel shares our deep passion and innovative mindset for creating the future of play for the next generation. Playable and interactive NFTs will be the first foray into Web3 and blockchain for millions of people, and we want Cryptoys to be the on-ramp that makes it fun and easy for everyone to collect and play.”

Richard Dickson, president and COO of Mattel, said: “As owners of one of the largest portfolios of children and family entertainment franchises in the world, and as the first toy company to launch NFTs, we see incredible opportunity in the metaverse for our cherished brands and iconic IP. Mattel is continually stretching and scaling our brands to find the bridges between traditional toys and what’s next. We are excited to be expanding in this fast-growing space and to be the only toy company partner on the Cryptoys platform, giving fans of all ages new ways to be inspired by the Mattel brands they love.”