Warner Bros. to Launch Looney Tunes Blockchain Program

Warner Bros. Consumer Products has partnered with Nifty’s, a platform for NFT-powered fan communities, for Looney Tunes: What’s Up Block?, a story-driven blockchain program.

The program will use digital art as a new medium for storytelling, creating a new narrative for the franchise that will be revealed through NFTs. Fans will have the ability to participate in activities as the story unfolds, earning rewards along the way, including virtual meet and greets, special access and discounts to merchandise, exclusive content, new NFT drops and more.

In honor of Tweety’s 80th anniversary, the bird will be the first Looney Tunes character featured in the new collection. Public sale along with early-access sale for Nifty’s community members who already hold specific NFTs will begin this summer.

The Tweety avatars will be minted on the Palm Network, which features low-gas costs and. fast transaction finality. This is the third project launched by Nifty’s and Warner Bros.

“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80-plus years of storytelling and laughs,” said Josh Hackbarth, head of NFT commercial development for Warner Bros. “From the recent success of Space Jam: A New Legacy to the classic cartoons from the 1940s and ’50s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”

Jeff Marsilio, CEO and co-founder of Nifty’s, added, “NFTs have limitless potential, and we are just scratching the surface of what is possible. We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way that also engages users and connects them to a community of other Looney Tunes fans.”