Xilam Animation Appoints New Head of L&M

France-based Xilam Animation has tapped Capucine Humblot to be its head of licensing and merchandising.

In her new position, Humblot will be responsible for supervising Xilam’s consumer products activity across properties such as Oggy and the Cockroaches, Zig & Sharko and Paprika. Her remit also will include developing the strategic licensing and merchandise plans for the recently announced spin-off preschool series Oggy Oggy. She will be based in Xilam’s head office in Paris and report to Morgann Favennec, executive VP of global sales development.

Humblot joins Xilam from Asmodée, where she served as brand developer and managed the internal creative team. Previously, Humblot was a product manager at TF1 Games/Dujardin, handling toys and games for kids from conception through to production. She started her career at Mattel as a product manager assistant.

Favennec said: “I’m delighted to welcome Capucine to the Xilam team. Capucine’s experience in developing and managing successful product ranges makes her the ideal candidate to lead our consumer products activity and deliver significant value to our business. I look forward to closely [working] alongside Capucine as she not only builds upon the success of our existing international consumer products offering but also develops an innovative and engaging range of preschool-targeted products to support our exciting new series Oggy Oggy.”

Humblot added: “It’s a hugely exciting time to be joining Xilam as the company continues to grow its fantastic slate of content and expand into new areas, including preschool and family content. I look forward to working closely with the team to build upon Xilam’s cross-portfolio merchandise ranges alongside assembling a dynamic product range for Oggy Oggy.”