Cisneros & Pandora Chiefs Join Mattel’s Board of Directors

Adriana Cisneros, the CEO of Cisneros, and Roger Lynch, the president and CEO of Pandora Media, have been elected to Mattel’s board of directors.

The move marks the latest step in Mattel’s ongoing efforts to strengthen its board. Cisneros has experience in global business, media and entertainment, while Lynch is recognized as a leader in the digital entertainment and content delivery industries.

“As we continue to transform Mattel into an IP-driven, high-performing toy company, we are also taking action to further strengthen and develop our board of directors,” said Ynon Kreiz, the chairman and CEO of Mattel. “Mattel and its board will benefit immensely from Adriana’s and Roger’s unique, valuable experience in key business areas, including digital content, social media, online marketing and technology. Adriana and Roger are proven leaders, with extensive experience managing complex, multinational, consumer-facing organizations in rapidly evolving industries and geographies.

“With the addition of Adriana and Roger, as well as Todd Bradley and Soren Laursen, who joined the board in May of this year, Mattel’s board of directors is further strengthening its capabilities, diversity and expertise for the future. Mattel remains committed to continued board development.”