Danger Mouse Restaurant Promo Launches in the U.K.

Boat Rocker Rights has revealed a new six-week Danger Mouse promotion that is currently taking place in Wimpy restaurants across the U.K. until September 2.

Customers have the chance to win Danger Mouse prizes by collecting a unique “Secret Agent” code printed on activity sheets available in 71 participating locations. The first prize includes a back-to-school visit from Danger Mouse, a Nintendo Switch and the Mission Improbable DVD. The Nintendo Switch consoles will feature The Danger Games, a new app that is being released in mid-August.

In addition, Wimpy is supporting the promotion digitally with a homepage takeover and competition page on its brand-new website, as well as a social media campaign on Facebook and Twitter.

Nicola Herrmann, the director of global brands at Boat Rocker Rights, said: “We are delighted to be teaming up with Wimpy for this exciting promotion. As one of the U.K.’s favorite family restaurants, they are a perfect match with our great British hero Danger Mouse, and we are sure their customers will have a lot of fun testing their secret agent skills!”

Chris Woolfenden, the general manager of Wimpy UK, added: “It’s great to be chosen as the ‘not so secret’ location for this fabulous Danger Mouse promotion, which adds a new dimension to our family dining experience. Kids enjoy our tasty Wimpy treats and they love seeing what Danger Mouse is getting up to next, so this is the perfect combination of delicious food and a fun activity to bring extra excitement to their visit. We’re sure the promotion will be a great success.”