Jennifer Rogers Doyle Moves Up at Disney Channels Worldwide

Disney Channels Worldwide has elevated Jennifer Rogers Doyle to senior VP of brand development and integrated planning.

In her newly created position, Rogers Doyle will work under Disney Channels Worldwide’s Sean Cocchia, executive VP of business operations and general manager, and John Rood, senior VP of marketing. She was first hired by the company in 2004 and has served as VP of franchise management since 2005.

Rogers Doyle expands her duties to include integrated planning and the development of cross-department marketing strategies for Disney Junior, Disney Channel and Disney XD series, movies and programming events. She will continue to bolster franchise opportunities for branded properties and collaborate with the creative teams on such ancillary content as the hit short-form animated show Descendants Wicked World.

Cocchia commented: “From the early days of Hannah Montana, High School Musical and Mickey Mouse Clubhouse to Descendants and Vampirina, Jennifer’s vision, acumen and leadership helped to drive our franchise planning, opportunities and partnerships. She is the consummate partner to the best TV and consumer products teams in the kids’ business, and has helped bring our characters, songs and stories into the lives of millions of kids and families around the world.”

Rood added: “We’re fortunate to bring Jennifer’s thinking into our marketing department as we grow our ways to introduce our stories and characters to kids. Her entrepreneurial mindset, her results-oriented planning and ever-present eye on the Disney brand has merged perfectly with the marketing teams. Our goal is to constantly surprise and delight our audiences in the new ways we introduce our stories and characters; Jennifer has helped to strengthen that mission.”