Genius Brands & Pop Warner Enter Music Pact for SpacePOP

Genius Brands International’s music-driven tween YouTube series SpacePOP has been appointed as the official music provider for the Pop Warner Little Scholars Cheer and Dance program.

Under the agreement, SpacePOP music will be used in Pop Warner’s dance and cheerleading workshops, camps and games, as well as at competitions across the U.S. through the end of the year, culminating in the national championships, which will be broadcast across ESPN networks. Veteran music producer and composer John Loeffler (Kidz Bop, Pokémon) created the songs that will be incorporated into the routines.

Multiple Grammy Award-winning producer and music veteran Ron Fair, who has worked with artists such as Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls and Christina Aguilera, together with his singer-songwriter spouse Stefanie Fair, a founding member of RCA’s girl group Wild Orchid with Fergie, created the SpacePOP theme music. The Pop Warner Little Scholars Cheer and Dance program engages participants and an audience of 325,000 Pop Warner student-athletes across the U.S.

“We strive to work with exceptional brands that share our commitment to creating positive experiences for our student-athletes and this relationship with Genius Brands is a perfect example,” said Jon Butler, the executive director of Pop Warner Little Scholars. “In their lyrics, SpacePOP provides uplifting messages of empowerment for young girls. We’re excited about this partnership and we know the young girls who cheer and dance, and those who play football, will appreciate a fun, new addition to the Pop Warner experience.”

“Pop Warner’s mission—the empowerment of kids through education, entertainment and team building—aligns with the SpacePOP brand values,” commented Stone Newman, the president of global consumer products, worldwide content sales and marketing at Genius Brands. “Through this collaboration, thousands of cheerleaders and dancers participating in the competitions and audiences attending will have the opportunity to become familiar with SpacePOP, if they aren’t already, or see it and experience it in a unique new way. The creation of original choreographies, cheer and dance routines to the remixes of the SpacePOP songs will showcase our content in an entirely new way that our fans around the world will love. These routines will motivate and encourage girls of all ages to get up and be active with SpacePOP!”