New Licensees On Board Hey Duggee

SYDNEY: BBC Worldwide Australia & New Zealand (ANZ) has secured new licensing partners for the preschool brand Hey Duggee in Oz, including children’s homeware supplier MacDonald Imports.

Later this year, MacDonald Imports will launch a Hey Duggee children’s dinnerware and infant feeding range that includes plates, bowls and tumblers. A deal with Kinnerton Confectionery will see a line of Hey Duggee seasonal products launch in Australia in time for Christmas 2017.

In addition, live-event producer The Entertainment Store will provide Duggee non-ticketed character appearances at retail and special events. Jasnor will continue to serve as the distributor of Hey Duggee soft toys, character figurines and play sets in Australia, with books published through Penguin Random House.

Hey Duggee airs daily on CBeebies and ABC Kids. Season one has been sold into more than 80 territories worldwide. The brand has signed multiple license partnerships globally with master toy partner Golden Bear and with Penguin publishers under the Ladybird brand. There are also two Hey Duggee apps for preschoolers.

Brigid Roberts, the licensing and sponsorship manager at BBC Worldwide ANZ, commented, “With its colorful and lovable characters and engaging, entertaining stories, Hey Duggee has proven to be a global hit with kids and adults alike. We’re very excited to be working with MacDonald Imports, Kinnerton Confectionery and The Entertainment Store to bring some fantastic new products to Duggee’s many fans in Australia.”

Comedian, actor and presenter Alexander Armstrong, who narrates the series, said, “I’m delighted that Hey Duggee is such a roaring success Down Under. We pretend we’re making it for children, but this is undoubtedly a show for all ages. I think that’s part of Duggee’s charm, and one of the reasons the show is such a success globally. As Duggee would say, ‘A-Woof!’”