Saban Brands Bolsters Power Rangers L&M

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LOS ANGELES: A number of new licensing partners from around the world have signed on for Saban Brands’s long-running hit property Power Rangers.

Among the new licensees are Bioworld Merchandising, Blue Sky Wireless, Central Mills (Freeze), Cookies United, Dolci Preziosi Iberica, Dynacraft BSC, Funko, H. Grossman, H.E.R. Accessories, Jada Group, Jellifish Kids, KIDdesigns, Mad Engine and Mattel. There will be a variety of products spanning new and existing categories. Merchandise will begin rolling out at major retailers in the fall, continuing into spring 2017.

Additional new licensing partners on board the Power Rangers brand are Modecor Italiana, Mtime, nWay, Pan Oceanic Eyewear, Panini España, Pyramid International, Santex Moden, Seven S.p.A., Simba Toys, Smith and Brooks, Somerbond, Trade Mark Collections, Trends International, Vandor, Whitehouse Leisure International and William Lamb Group.

Janet Hsu, the CEO of Saban Brands, remarked: “Saban’s Power Rangers has been a powerhouse franchise for more than two decades with a global fan base. We’re dedicated to continuously offering our fans diverse and engaging ways to interact with the brand and, through these new partnerships, are looking forward to expanding our Power Rangers licensing program with brand-new dynamic products.”