Global Master Toy Partner Found for Peg + Cat

PITTSBURGH: Imports Dragon has been named global master toy partner for the animated series Peg + Cat, with a collection of toys for preschoolers due out this fall.

As part of a deal inked with The Fred Rogers Company and 9 Story Media Group, Imports Dragon will introduce an assortment of plush, arts-and-crafts sets, games and wooden puzzles that will let young fans interact with their favorite characters from the show. The toys join a growing library of Peg + Cat books from Candlewick Press across multiple formats, as well as an expanding lineup of Peg + Cat DVDs from PBS Distribution in the U.S., eOne in Canada, ABC Commercial in Australia and Sony Music in Germany. 

The Fred Rogers Company produces the show for PBS Kids, where it’s currently airing its second season. Kevin Morrison of The Fred Rogers Company and Vince Commisso of production partner 9 Story Media Group serve as executive producers. HiHat Media leads U.S. licensing initiatives for the brand.

“We’re very excited to expand our Peg + Cat merchandising program with Imports Dragon, which is known for expertly adapting entertainment properties into must-have toys that enhance a child’s learning, while deepening their interaction with the brand,” said Paul Siefken, the VP of broadcast and digital media at The Fred Rogers Company. “Imports Dragon has developed a wonderful array of creativity-inspiring products that ‘add up’ to endless fun and learning opportunities for young fans. We look forward to working with the company and continuing to expand our Peg + Cat offerings for many years to come.”

“We’re thrilled to be working with The Fred Rogers Company and 9 Story Media Group on the introductory line of Peg + Cat toys,” said Stephane Tetrault, the president of Imports Dragon. “The series provides a unique blend of educational concepts and entertainment value, making Peg + Cat the perfect property for a standout toy line that appeals equally to parents and children.”

“We’re so pleased to be working with Imports Dragon on the new Peg + Cat toy line,” said Kristin Lecour, the director of consumer products for 9 Story Media Group. “Imports Dragon brings the energy, passion and proven track record that will take this special property to the next level.”