4K Media Taps Yu-Gi-Oh! L&M Rep in France

Konami Digital Entertainment’s 4K Media has appointed MJA Licensing as the new sub-agent for its popular Yu-Gi-Oh! franchise in France.

Under the agreement, MJA Licensing will represent Yu-Gi-Oh!‘s licensing and merchandising activities in France and French-speaking territories. “4K Media is pleased to welcome MJA Licensing to the Yu-Gi-Oh! family and looks forward to working together to grow the reach and longevity of this powerful franchise,” said Jennifer Coleman, 4K Media’s VP of licensing and marketing. “MJA brings a depth of market expertise, experience and knowledge that we hope will benefit the Yu-Gi-Oh! brand in this region.”

“Anime is a growing entertainment trend among French audiences, and Yu-Gi-Oh! is at the top of the list when it comes to anime fans, followers and enthusiasts,” added Françoise Bouvet, principal at MJA Licensing. “This is an ideal time to extend the Yu-Gi-Oh! brand across other categories given current consumers’ interest in all things anime.”