4K Media Inks New Licensing Deal for Yu-Gi-Oh!

NEW YORK: 4K Media has closed a new licensing agreement with the product-development company The Wish Factory regarding the Yu-Gi-Oh! brand.

The new licensing pact will bring Yu-Gi-Oh! versions of The Wish Factory Kawaii Cubes, collectible and stackable products in a variety of sizes replicated in plush, plastic and vinyl, as well as magnetic, bendable figures to retail markets, outside of Asia. The holiday retail launch of the new Yu-Gi-Oh! Wish Factory Kawaii Cubes line marks the first time that Yu-Gi-Oh! SD (or “Super Deformed”) stylized figures and plush will be available in 4K Media territories.

“The artwork for Yu-Gi-Oh!’s Chibi-styled characters creates an adorable and highly stylized twist on fan favorites in The Wish Factory’s new line of innovative products,” said 4K Media’s VP of licensing and marketing, Jennifer Coleman. “Yu-Gi-Oh! fans throughout the world will enjoy these fresh new products.”

“The steady popularity of Yu-Gi-Oh!’s community of characters coupled with this fun artwork offers The Wish Factory a unique opportunity to share a different take on an already exciting collectible toy line,” added The Wish Company’s CEO, Scott Bachrach. “We’re very excited to debut the Yu-Gi-Oh! Wish Factory Kawaii Cubes this holiday, and will be working with our mass market and specialty retailers around the globe to ensure we meet the anticipated demand for these highly collectible toys.”