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ZDFE.entertainment Eyes Format Innovation

The entertainment division of ZDF Enterprises, ZDFE.entertainment, was launched about two years ago, and has been building steadily ever since. “We realized that format-based entertainment is very important on the international market as well as for our home broadcaster [ZDF],” says Sylvia Brucker, the VP of ZDFE.entertainment. Brucker explains that ZDFE.entertainment approached this new genre …



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