VICE Studios Teams with V10 Entertainment for Clip Bait

VICE Studios has partnered with V10 Entertainment (America’s Funniest Home Videos) to co-develop Clip Bait, a creator-led clip competition series that pits viral internet videos against each other.

“Clip Bait reimagines clip series and reality competition formats with immediacy and energy to reflect today’s viral video audiences,” said Rick de Oliveira, executive producer for V10 Entertainment. “Our partnership with VICE will deliver a high-stakes competition that seamlessly taps into the way audiences watch, share and connect.”

Each clip in the series will be judged by top content creators, with fans deciding the ultimate viral champion in a live, interactive finale.

“Clip Bait is what happens when viral videos stop being watched and start getting judged,” commented Joe Ingham, head of non-scripted development at VICE Studios. “This big, beautiful, bonkers format is part banter, part treasure hunt and totally participatory. We’ve turned the infinite scroll into a full contact sport, and we cannot wait to unleash it onto a screen near you very soon.”

The series is being executive produced by Ingham and de Oliveira, as well as John Stevens for V10 Entertainment.