U.K. Deal for Armoza Formats’ Singerella

Armoza Formats has landed its first international agreement for the prime-time format Singerella, which is now headed to the U.K.

The U.K.’s Bandicoot TV licensed the local rights for the show. Singerella follows each week as a talented singer who has been taken away from her musical dreams is given the opportunity to perform in front of thousands of people and possibly change her life forever.

Singerella marks the second singing show developed by Armoza, following last year’s release of the hit competition The Four.

Derek McLean, managing director of Bandicoot TV, said: “Singerella was a stand-out winner for us at this MIP market. It’s a clever combination of Saturday night entertainment TV values, but with some great factual storytelling and some classic wish fulfillment. Bandicoot can’t wait to bring this to the U.K., as a very clever new take on a familiar world.”

Avi Armoza, CEO of Armoza Formats, added: “We as a company believe that TV has the potential to do good in the world and Singerella does so in the most magical way. By offering real people the chance to fulfill their dreams, this format truly allows for life-changing moments with which viewers everywhere will connect.”