The Price is Right Lands in Nigeria


LONDON: The popular game-show format The Price is Right, part of the FremantleMedia International catalogue, is getting a local treatment in Nigeria, to be produced by Genesis Studios.

The Price is Right looks on as contestants try to guess the correct prices of everyday objects. Genesis Studios signed on to produce three seasons of the Nigerian version, which brings the format to 41 adaptations around the globe. The U.S. version is the most successful game show in TV history.

Anahita Kheder, FremantleMedia International’s senior VP for the Middle East, Africa and Southeastern Europe, said: “After the huge success of Idols, Got Talent and The X Factor in Nigeria, we have high hopes for The Price is Right and we are looking forward to working with Genesis Studios to bring our heritage format to life. The Price is Right continues to be a hot property. The legendary U.S. version is now into its 44th season and is still attracting huge audiences—just last year each episode averaged 5.4 million viewers per episode, making it the number one daytime show on CBS.”

Olatunbosun Olaegbe, the managing director of Genesis Studios, noted: “We have been looking for a world-class game show that would engage and entertain the entire family. The Price is Right is the perfect format for us and we know it will be a big success in Nigeria.”

Abraham Praise, The Price is Right project director at Genesis Studios, added: “The Price is Right is a long running and successful format and we can’t wait to adapt it in Nigeria and see the latest territory contestants come on down to play.”