The People’s Choice Set for India

India’s Asianet has commissioned a first season of Armoza Formats’ entertainment show The People’s Choice.

Asianet, a sister channel of Star TV India, is slated to air the local adaptation of 36 episodes starting in mid-July. The interactive format will air three times a week and will be hosted by Indian actress Gavathri Arun. The local version will be produced by Big Synergy. Armoza and Big Synergy have previously worked together to bring the studio game show Who’s Asking? (India Poochega) to India. The People’s Choice was developed by Armoza and TF1 France.

Reghu Ramachandram, the head of business at Asianet, said, “We’re happy to give an international show like The People’s Choice a Kerala flavor. This will be a platform for Malayalees to express their opinions and be part of a television show, even while sitting at home. This fresh new content is sure to make people think about our views and opinions as a society, while entertaining everyone at the same time.”

Indranil Chakraborty, the CEO of Big Synergy Media, commented, “We are extremely happy to be producing The People’s Choice for leading channel Asianet. It will be the first public-opinion-based show in the market and we have already had a tremendous response to its mobile app. We hope that this format will set a trend that will generate interest among other Indian-language channels in coming years.”

Avi Armoza, the CEO of Armoza Formats, stated, “We strongly believe that The People’s Choice will bring people together and engage the whole country with its unique and interactive gameplay, and we are thrilled to be working with Asianet and Big Synergy on this dynamic format.”