Talpa & Satisfaction Align to Target French Market

John de Mol’s Talpa and Arthur Essebag’s Satisfaction Group have entered into a joint venture targeting the French market.

Satisfaction now has the exclusive rights to sell and produce all Talpa formats in the market. This includes Marble Mania, first broadcast on TF1, as well as Avastars, Hunting Season, A Quiz for You, Hit the Road and Kids Buy a House.

Essebag commented: “Talpa is constantly developing up-to-date and innovative formats in many different genres attracting vast audiences. Together, we expect to bring these formats successfully to the French market. I have a lot of admiration for John’s appetite for developing formats and I’m incredibly excited to collaborate with him again on this new partnership.”

Said de Mol: “It has always been a pleasure to work with a professional like Arthur, he is the best partner in France to join. I am confident that the expertise they have in the French market will help us grow internationally. I’m delighted to be joining up with his team.”