TVFORMATS
New Metaverse Expansion for The Voice
ITV Studios has teamed with The Virtual Brand Group (VBG) for The Voice Studios, a new metaverse experience for the hit talent competition.
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The Voice in the Metaverse
Lucie Stoffers, head of brand licensing for global entertainment at ITV Studios, and Justin W. Hochberg, CEO and founder of Virtual Brand Group, talk about bringing The Voice into the metaverse.
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