TVFORMATS
Steve Harvey is planning to launch and host local African versions of the game show Family Feud.
In a deal with the format owner Fremantle, Harvey’s international business and media company Steve Harvey Global has obtained the rights to license the format for the African versions. The treatments will be produced by Fremantle’s local production partner in the region, Rapid Blue. The plan is for South African and Ghanaian versions.
Harvey has hosted the American version of Family Feud since 2010.
“Bringing Family Feud to Africa has long been a dream of mine,” he said. “I believe Family Feud will become a household name for local South African and Ghanaian families. And this is just the beginning in Africa. I expect this show to lead to multiple media and business projects in and throughout the continent.”
Duncan Irvine, CEO of Rapid Blue, said, “We are thrilled to be working closely with Steve Harvey and his team to produce two African versions of Family Feud. Family is the cornerstone of life in South Africa and Ghana, and we are confident that we will see some wonderful families take part and that both seasons will resonate well with audiences here. We’re planning additional projects with Steve Harvey and his team for viewers here in Africa, so watch this space!”
Anahita Kheder, Fremantle’s senior VP of sales and distribution for the Middle East, Africa and Southeastern Europe, said, “We have a longstanding relationship with Steve Harvey and once we heard about his dream of taking our iconic format to Africa, we partnered to make it a reality. Rapid Blue has been our trusted producers across the region for many years, so it made sense to join them up with Steve Harvey Global to make the local African versions of Family Feud.”
