Race to Space Lands in Thailand

Deepak Dhar’s CreAsia Studio is producing Race to Space Thailand for TrueVisions NOW, sending the first Thai citizen into space.

Ongard Prapakamol, head of TrueVisions and media at True Corporation, noted, “With our commitment to being the home of entertainment in the digital era, TrueVisions NOW continues to deliver world-class, one-of-a-kind content experiences to Thai audiences, especially content that resonates with digital lifestyles and sparks boundless inspiration. This historic collaboration with CreAsia is not only a gateway to global-scale content but also the beginning of a new frontier for Thailand. For the very first time, Thai people from all walks of life—regardless of profession or gender—will have the chance to compete for a once-in-a-lifetime opportunity.”

“As an Indian creator and producer, it fills me with pride to see our ideas traveling beyond borders and shaping new frontiers of storytelling,” Dhar said. “Race to Space Thailand is not just a show—it is a movement that democratizes space travel and inspires millions to dream big. Thailand is just the beginning, the format will soon resonate in India as well as other parts of South East Asia, as we take the concept forward with team SERA.”

The format was conceptualized by Banijay Asia and SERA (Space Exploration & Research Agency).

Mrinalini Jain, group chief development officer at Banijay Asia and Endemol Shine India, noted, “Race to Space is a landmark concept in the journey of Banijay Asia’s global storytelling ambition. It’s a format that embodies aspiration, innovation and inclusivity—giving ordinary people the chance to live out their most extraordinary dream. We’re excited to partner with SERA in making this a reality.”

Joshua Skurla, co-founder of SERA, added, “The collaboration between SERA, TrueVisions NOW and CreAsia Studio is founded on a shared vision to inspire an entire nation. We are building a cultural phenomenon that unites the country in a shared endeavor. We are honored to be part of this moment, and look forward to also kicking off the India phase soon.”